Dealing with the Price Driven Buyer
Getting pushed on price? Want to develop strategies to make sure you are not giving away too much?
As a Trusted Advisor, one of our qualities is that we can be a value creator, someone who can hold more margin in every piece of business.
In this program we explore the new marketplace – one where the buyer is trying to commoditise every offering from all vendors .
In this new world it is our job to package and sell differentiation.
to deal with the price driven buyer
- A process
to justify a more premium positioning in the market and to protect it!
- Key questions
to ask your buyer to uncover they real motives for purchase so you can target your message
- 9 phrases
to combat any direct buyer who is determined to make you discount during the process.
- A strategy
you can immediately apply on your next sales call to keep one step ahead of a price conversation.