Competitive Advantage™

The Business-Building Program which will unleash the potential of your business

In this Business Building Workshop, Brad Tonini will show you how to :

  • Understand your unique competitive advantage so that you can target your market niche
  • Sell more to your current clients and get your clients to spend more each time
  • Increase margins and bottom-line profits
  • Develop a compelling offer so that clients are attracted to your business
  • Put in place strategies which will continually build your business... even when you're not there!
  • Think laterally about the business by working on the business and not in the business

1. Relationship Marketing

  • Develop your own key leverage points in marketing your business
  • Understand the rules of perception in the marketplace
  • Build strong strategic alliances to push your business to the next level
  • Understand the lifetime value of existing and new clients in providing a long term source of income, through database building.

2. Leverage Your Business

  • Increase the base of your clients
  • Get your clients buying from you more often and spending more
  • Develop your business into a turn-key operation to get better value for your time

3. Entrepreneurial Thinking

  • How to think 'outside the dots' in developing your entrepreneurial intelligence
  • How to look for opportunities in creating new business
  • Learn how to sell your benefits of your business and how to network
  • Write advertisements creatively which get a measurable response

4. Personal Leadership

  • Understand your own personal leadership style in your business
  • Set meaningful goals for achievement
  • Understand the seven attributes of a high performer
  • Achieve balance and cut yourself 'loose' from the day-to-day grind

5. Developing a Winning Team

  • Understand your team's behavioural styles for maximum teamwork
  • Learn how to approach 'internal' and 'external' clients in the way that they want to be approached
  • How to set key performance criteria so everyone knows the benchmark
  • How to increase the accountability & responsibility of everyone's roles
Delivery Options :
  • 2 Full-Day Program

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