Competitive Advantage™

The Business-Building Program which will unleash the potential of your business

In this Business Building Workshop, Brad Tonini will show you how to :

• Understand your unique competitive advantage so that you can target your market niche
• Sell more to your current clients and get your clients to spend more each time
• Increase margins and bottom-line profits
• Develop a compelling offer so that clients are attracted to your business
• Put in place strategies which will continually build your business... even when you're not there!
• Think laterally about the business by working on the business and not in the business

1. Relationship Marketing

• Develop your own key leverage points in marketing your business
• Understand the rules of perception in the marketplace
• Build strong strategic alliances to push your business to the next level
• Understand the lifetime value of existing and new clients in providing a long term source of income, through database building.

2. Leverage Your Business

• Increase the base of your clients
• Get your clients buying from you more often and spending more
• Develop your business into a turn-key operation to get better value for your time

3. Entrepreneurial Thinking

• How to think 'outside the dots' in developing your entrepreneurial intelligence
• How to look for opportunities in creating new business
• Learn how to sell your benefits of your business and how to network
• Write advertisements creatively which get a measurable response

4. Personal Leadership

• Understand your own personal leadership style in your business
• Set meaningful goals for achievement
• Understand the seven attributes of a high performer
• Achieve balance and cut yourself 'loose' from the day-to-day grind

5. Developing a Winning Team

• Understand your team's behavioural styles for maximum teamwork
• Learn how to approach 'internal' and 'external' clients in the way that they want to be approached
• How to set key performance criteria so everyone knows the benchmark
• How to increase the accountability & responsibility of everyone's roles

Delivery Options :

• 2 Full-Day Program

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The Entrepreneurial Edge Coaching Program™

Total of 12 Sessions designed to coach you on building and running a successful business

Key Modules Integrated into this Program

1. The Strategic Business Audit & Your USP
2. Business building strategies
3. Achieving high performance results through powerful time management
4. Creating systems, procedures and outsourcing for results
5. Million Dollar selling for results
6. Understanding your style and building a great success team
7. Developing your business game plan

Program Process

• 2 meetings of 2 hours duration
• Followed by 10 meetings of 90 minutes duration. The 10 sessions can be one session per week or one per fortnight

* This program includes fax and unlimited email during the program (these will be responded to within 24 hours, unless travelling overseas on interstate)